work experience
Professional history · 2024-11-17
Pandora Media, Inc
Sr. Manager, Sales Research Analytics Oakland, CA | Jun 2011 - May 2018
- Managed team providing reporting and insight discovery for Advertising Sales organization
- Directed technical relationships with external research firms on CRM experimentation and advertising effectiveness studies
- Scoped and implemented ETL processes for sharing ad logs with external research vendors
- Designed and maintained BI dashboards delivering KPIs across multiple organizational sectors
- Created and monitored performance metrics for vertically focused sales teams
- Built automated periodic reports for marketing stakeholders
- Enhanced operational efficiency and scalability through process refinement
- Translated complex datasets into compelling narratives for executive decision-making
- Applied GIS analysis to create artist-level intelligence for external partnerships
Key Technologies: SQL, Tableau, Python, ETL pipelines, ArcGIS, business intelligence platforms